MY ROLE:
Project manager, copywriter, graphic designer, social media manager, email marketer, photographer and videographer.
CLIENT:
Agnes Scott College
CAMPAIGNS:
Agnes Scott College’s 2022 and 2023 Giving Tuesday giving campaigns.
PROJECT OVERVIEW:
Transforming Giving Tuesday into an emblem of Agnes Scott’s unity and Scottie Pride, #ASCGIVES emerged as a beacon of collective action in the wake of the global pandemic. In 2022, amidst rebranding efforts, we crafted a bespoke Giving Tuesday identity, amplifying student impact narratives to fuel the campaign’s momentum in support of The Fund for Agnes Scott.
In my role, I was responsible for crafting questions for the students featured in the video (seen above) and reviewing the film drafts. Additionally, I provided suggestions for b-roll footage and approved the final work. Serving as the project manager was Josh Cornwall, Director of Digital Strategy at Agnes Scott. Josh collaborated closely with Michael Catron, Founder of District Film Co., who served as the videographer. Together, they orchestrated the creation of the video and ensured seamless coordination throughout each draft.
Building upon the resounding success of 2022, we rallied Scotties worldwide to champion Agnes Scott’s mission on November 28, 2023. Harnessing the #PowerOfPurple, we galvanized the community to leave an indelible mark for future generations. Beyond fundraising, we fostered camaraderie through engaging initiatives like a campus-wide Scavenger Hunt and the transformation of Alston into a vibrant symbol of solidarity, one donor at a time.
To catalyze Agnes Scott’s record-breaking day of generosity, raising over $369,488, I orchestrated a comprehensive suite of marketing collateral. From captivating website and social media, graphics to compelling videos, signage, and newsletter promotions, every element was meticulously crafted to inspire and mobilize our community towards a shared vision of impact and empowerment.
2023 GIVING TUESDAY CAMPAIGN INAUGURAL SCAVENGER HUNT COLLATERAL:
2023 GIVING TUESDAY EMAIL MARKETING:
