ASC Giving Tuesday

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Client: Agnes Scott College

Role: Graphic designer and copywriter.

Overview: Giving Tuesday is not only Agnes Scott’s greatest day of giving, it’s also a day of unity and Scottie Pride. Following the global pandemic, the college looked to rebrand its campaign as #ASCGIVES, including creating a custom Giving Tuesday logo and focusing on student impact stories for the 2022 Giving Tuesday Campaign benefitting The Fund for Agnes Scott.

This Giving Tuesday, we leveraged the incredible success of 2023 to inspire Scotties around the globe to support Agnes Scott’s mission to empower tomorrow’s leaders on November 28, 2023. We asked the Agnes Scott community to help us unleash the #PowerOfPurple to make a lasting impact for generations of Scotties. It was also a day of community building and unity. We invited the campus community to participate in a Scavenger Hunt and to help us turn Alston, the student center, purple one donor at a time. To help Agnes Scott achieve its record-breaking day of generosity with over $363,888 raised, I created marketing collateral including website and social media graphics, videos, signage and newsletter promotional pieces.

LOGO DESIGN

Agnes Scott College Giving Tuesday heart logo.
Agnes Scott College Giving Tuesday stacked logo.

2023 GIVING TUESDAY EMAIL APPEAL

2023 GIVING TUESDAY SOCIAL MEDIA

Agnes Scott College Giving Tuesday Instagram Story.

2023 GIVING TUESDAY CAMPUS E-NEWSLETTER AD

2023 GIVING TUESDAY CAMPUS SCAVENGER HUNT TAGS

Scavenger Hunt tag.
Scavenger Hunt tag.

2023 GIVING TUESDAY EVENT SIGNAGE